Marketing Myths

Marketing has been around for centuries, but the term as we presently know it has only been around since the 19th century. During that time it has transformed into the innovative and fast-paced practice it is today, evolving from a basic buying-selling strategy into a variety of strategies— 52 in fact. Thanks to the emergence …

Go Mobile or Die

Go Mobile or Go to the Upside Down. It’s no longer a question whether or not internet users are using their mobile devices to access the web. Mobile devices already surpassed desktop usage by 21% as the most used platform for media consumption. In fact, Wired declared that the smartphone will be the primary computing …

The Power of Apps: The Next Mobile Marketing Tool Part 1

Mobile connectivity places newfound control at your fingertips; it provides an unseen speed and convenience to your life. Through the use of smartphones you can easily connect to the web, social media, and email, and even take quality pictures; but more benefits exist. Others include last minute travel bookings, simple online purchases, and quick reservations with …