Traverse Bay RV Resort has turned to Kidd Group and 3W Studios to help position the park for future sales and rentals. Located in Michigan, the resort has an established and enthusiastic clientele. With new phases of the park being prepared for development, Kidd Group designed a new brand that elevates the resort while keeping one foot firmly on the fun side. The website features a series of video testimonials, photo galleries and area information. The dual emphasis of sales and rentals is spoken to on the site, and will also be covered during the upcoming marketing campaign. Look for the flip flops to appear at RV shows around the country in the coming months.