The “Gather. Go. Get.” public awareness campaign created by Kidd Group and 3W Studios has helped Florida’s Department of Highway Safety and Motor Vehicles issue 913,736 new license and ID cards since January 1. New document requirements that went into effect on that date had the potential to cause confusion and delay at issuing offices. With a comprehensive state-wide campaign, including a web-based customized checklist, the issue has been mitigated. With almost a visit for each customer served, the campaign website has been the workhorse of the program.
Visit the site: www.gathergoget.com