Houston Healthcare 50 Years of Future

Houston Healthcare kicked off their 50th anniversary celebrations with a micro-site and photo contest, coupled with a social media outreach. The micro-site showcases images from the healthcare system’s 50 years, and promotes the community photo contest. Entries will be viewable in an interactive gallery. The winner will receive a Wii’ Fit Plus, and runners up will see their photos appear in the marketing campaign as the anniversary continues. The social media outreach includes a Flickr gallery used in conjunction with the competition, and Facebook, YoutTube and Twitter activity.