Go Mobile or Die

Go Mobile or Go to the Upside Down. It’s no longer a question whether or not internet users are using their mobile devices to access the web. Mobile devices already surpassed desktop usage by 21% as the most used platform for media consumption. In fact, Wired declared that the smartphone will be the primary computing …

The Power of Apps: The Next Mobile Marketing Tool Part 1

Mobile connectivity places newfound control at your fingertips; it provides an unseen speed and convenience to your life. Through the use of smartphones you can easily connect to the web, social media, and email, and even take quality pictures; but more benefits exist. Others include last minute travel bookings, simple online purchases, and quick reservations with …

The #Smartwatch #Takeover is coming whether Anyone Likes it or Not

It’s been almost two months since Christmas, and Tim Cook is still not disclosing how many Apple Watches were sold during the holiday season or even since they were released on April 20th of 2015. While we don’t know what the numbers are, we do know that some companies like H Moser, a high-end Swiss watchmaking …

How Do You Reach Millennials?

eaking Through Noise that Millennials Have Learned to Ignore As a 21 year old, I fall into this tech savvy, hyper-connected, social media crazed demographic. Although, I’m not sure I fit perfectly into each category, as millennials, we are different. We have never known a time without the internet. We have a desire to stay informed. We obsess over our digitally cluttered lives. …

#InformationOverload

Scrolling down. We all do it every single day. We scroll to sift through text and navigate our computers in the same way our eyes navigate the world around us. When we scroll across websites and web pages, we discover untold amounts of information and content, but the reality is that we miss a lot …