Scrolling down. We all do it every single day. We scroll to sift through text and navigate our computers in the same way our eyes navigate the world around us. When we scroll across websites and web pages, we discover untold amounts of information and content, but the reality is that we miss a lot more – a WHOLE lot more.
What do we scroll past every day? Whenever you type something in Google (or whatever search engine you prefer) you’re presented with a series of search results. When you find these results, you ostensibly click one, which takes you to a single page on a website. Yet for every website you access and read, there are nearly a billion others that you will inevitably neglect.
What of the sites themselves? It used to be that webpages were not unlike their paper-based equivalents; there would be text, perhaps a picture, and usually not much else. Yet, as the World Wide Web has evolved, so too has the content located on its vast network of servers. Video, Flash, and HTML 5 multimedia content have thrown their hats into the slurry of content that is the World Wide Web. And, to put web surfing into economic terms, the opportunity cost of engaging in some content is the cost of not engaging in other content that may (or may not) be more valuable to you.
Then you throw social media into the mix. Whereas the web was once limited to who could build websites, and who could post on them, now everyone can create information to populate the internet. The Web has been democratized and the world is simultaneously a content consumer and a content creator. As a result, there are limitless amounts of content to discover and tons of unimaginable things that will remain uncharted. You’ll skim past Facebook posts from family members. You’ll scroll past tweets complaining about the lack of health options on menus. You’ll sift through fitness blogs and Tumblrs. And you’ll jump around Pinterest, looking past various pins, as you search for that perfect recipe or dress for a special occasion.
The flow of information on the Web is not an ocean current; it’s a tidal wave. How can anyone be expected to surf this wave? More importantly, as a reader of a blog post on a Web Design Firm’s site, how can you make yourself and your website stand out in the crowd – in the largest crowd ever assembled. A definitive answer to this question is obviously beyond the capability of any human, but at 3W Studios, we can tell you where to start. At the very least, we can tell you where we start: Design.
As the late Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” The web has changed a lot in the 25 years that we’ve been working with it. But attractive, yet intuitive design coupled with proper advertising and marketing continue to be the best way to increase a site’s exposure and usage.
People don’t want to be trapped by an antiquated site layout from the ‘90s. They don’t want to be jarred by a glitch or an annoying design decision. They don’t want to be bored by mundane content when they can easily find something more interesting or worthy of their time just a few clicks away.