3W Studios

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France Vacation Villa

There is no denying that good design can produce results, but good design means something more than just looking pretty. When you take the time to organize, write and develop the site with your goal in mind, the rewards can be worth it.

While we have refined our business, you have provided a matching refinement to the web-site resulting in higher quality leads - serious buyers who already know they want to buy from us before contacting us directly.

Thank you for another great site!

John Dean
www.francevacationvilla.com

Francevacationvilla.com first appeared on the web in 2001, as a rental website for a single property in France. Over the years, the site grew, as the property began offering tailored services and custom vacation packages. Then the owners added more properties to their portfolio, and translated the site into 5 European languages. Although business grew, the site became a wild collection of odd, duplicate and redundant pages, many of which were out of date.

Working as a team, the site owners and 3W Studios set about completely overhauling the site. By starting from scratch we were able to address the audience and the business needs of the site. Our brief was clear: "the most important factor in the luxury vacation villa rental business is to convey through the site an accurate idea of what to expect from each property and from our service in general."

We have a strong belief in the design process, including close interaction with the client to really understand their business. "What works so well with 3W is listening and comprehension of the idea or image we are trying to portray BEFORE designing the site. You helped us realize the look we were hoping for and made great improvements to that look through the design process."

The result was a cohesive site with a new attitude, but the real rewards came in just the first few months after launch. The effects on business were immediate and beneficial:

"Our new site is more sophisticated and even more on target to our ideal client. While we have refined our business, you have provided a matching refinement to the website resulting in higher quality leads - serious buyers who already know they want to buy from us before contacting us directly. At the same time we have had a marked drop in prospective clients who are bargain-hunting or are less serious about reserving."