3W Studios

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ImpactMaster: a full set of clubs in the bag

ImpactMaster had a complex business process that needed the benefit of online streamlining. With several vendors in a delivery chain, the company needed a website to connect them all. And on top of that, the site needed to be act as a compelling sales tool and generate its own share of revenue.

Key Facts

  • Real-time Commerce
  • Integration with telephone orders
  • Integration with manufacturing system

We implemented our custom-written commerce tool. Based on a scalable core platform, the commerce engine is flexible enough to handle any real-time online transaction, from traditional product sales to registrations, reservations or wireless minutes.

The ImpactMaster marketing strategy uses a television infomercial as the primary driving force for sales. Along with the web address, customers are directed to a toll-free number to place their orders. We were able to adapt the commerce engine to accept nightly downloads from the toll-free operator, and process them on the site. This means ImpactMaster has a single point of financial processing, regardless of the route a customer chooses.

Impactmaster integration diagram

Once the orders are placed, an additional vendor provides order fulfillment. On top of our standard financial reporting, we produced a custom export to go directly into the manufacturing system, providing a simple execution of fulfillment and a batching function for payment capture once orders are shipped.

All this back-end magic is wrapped in an attractive and engaging user interface that provides web customers direct ordering, as well as a members-only area with teaching tips, video and more information.