Hearthside Grove is just a stone’s throw from Lake Michigan. The 340-lot resort began a national marketing campaign this week by unveiling a new website at the Florida Recreational Vehicle Trade Association RV SuperShow. The first phase of the site provides a good overview of the area and the resort amenities. As part of an integrated campaign conducted by Kidd Group, it will act as the primary source of lead generation during the sales phase. As the resorts matures, expect more interactive content and tools such as online reservations.