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Your Online Life is Real!
It's only February but we already have a contender for dumbest crook of 2008. A man in Suffolk, England, posted a video of himself breaking the law to YouTube. Although this is an extreme example (of stupidity) even the more mundane personal entries on the web can land you in trouble. Another trend in the online network space is the intrusion of corporate and government entities. This includes major corporations and politicians in the UK, who are flocking to get their own pages on Facebook. This trend is apparently what has caused the first decline in Facebook usership in the UK since anyone started counting. It seems their arrival on the scene heralds the end of the cool factor. Meanwhile, no resolution in the scrabble affair...
Jeremy Spinks, Studio Director
Driving Traffic: It's Not Just About Google
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We regularly encounter clients who assure us that if we could simply get them to the top of the Google rank, they would be making money hand over fist. Our position is consistently this: search engines are simply one of a series of tools. We always recommend a broader approach to driving site traffic. A great example of how it can work happened this weekend. Bella Terra RV Resort hired 3W Studios to create their website. In addition they hired Kidd Group to provide strategic marketing and public relations. Our experienced public relations division secured exposure for the client in The New York Times. A brief article ran online on Saturday, followed by the print article on Sunday. The rise in traffic speaks for itself. Don't underestimate more traditional marketing techniques, they can still make a big impact. |
Launch News
IDT Welcomes Redlake Mark
IDT has long been a key player in the high-speed digital imaging arena. Through their alliance with Redlake, the company has expanded their range of products and services. Now a recent transaction with Roper Industries makes IDT the Worldwide distributor of Redlake products. As the Redlake brand comes under the IDT umbrella, a new website has been launched to provide sales and support to the global customer base. A camera comparison feature tops the list of new functions, with more content arriving constantly as the efforts ramp up and new products are announced.
Visit the site at http://www.idtvision.com |
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Research In Review: Revamped
Florida State University started publishing Research in Review in 1969, with the mission to "inform the public, lawmakers, granting agencies, university supporters and officials at other universities about Florida State's scholarly activity and its relevance to taxpayers, commerce and academe". The existing website was not doing justice to its content, and needed to showcase the University's work in a more compelling fashion. It also needed to be easy to use and to update. The new design is at once more engaging, with additional interactive elements and a streamlined organization that helps readers and RinR staff alike.
Delve into the current issue at http://rinr.fsu.edu |
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Government Policy Solutions Launches
Directed by Rose Naff, noted child health policy expert, Government Policy Solutions provides consulting services for technology firms, health care delivery organizations, insurers, foundations, universities and government agencies. The new site provides an overview of the new company's services, and how to reach them.
Get some navigational assistance at http://www.navgov.com |
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Campaign 2008 Gets Networked
A recent discussion at the studio here centered around the 2008 Presidential hopefuls. The topic wasn't so much their policies, speeches or records; we were debating their logos.
We limited our discussion to the few remaining candidates, but there are collections here and here of all the contenders. After reading about how politicians have devalued Facebook in the UK, we wondered who might be considered the most web-connected of the remaining hopefuls. If the 2004 campaign was about fundraising online, this time around the buzz is about networking.
John McCain does not have any such links, although he does have (the sombre-looking) McCainSpace. Hillary Clinton lists five social networking sites on her home page. Mike Huckabee tops Clinton by one. Ron Paul, perennial underdog and champion fundraiser, has 11 social-type links. But way out in front, with 16 of these little icons, is Barack Obama. Obama has one for every niche, covering all the bases.
With plenty of time before the conventions, let alone the election, we'll sidestep the actual issues and merely comment once more on the various visual styles adopted. The favicon, or icon that appears in the browser's address bar, has been identified as one of the most important elements of a site. Instant recognition helps users find it in their favorites. So which candidate wins that particular race? We'll let you decide.
    
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