Forward this message to a friend

Newsletter: January 2005

In this issue:

Editor's Note: The Year of the Rooster

Dear Jeremy [member_last_first],
It's a brand new year, and indeed on February 9th it will be the Chinese year of the rooster. The rooster is hard working and decisive, and never shy when it comes to crowing about himself. So our resolution for 2005 is to tell you about one new feature of our email newsletter engine each month. This month, it's personalization. Yes, that's right Jeremy, we're talking to you.

Rodney Johnson, Senior Designer

Email Feature of the Month: Personalization

Personalization isn't a new concept: our email engine has always offered the possibility of addressing members by name. Now we have introduced expanded features for personalization that really let you tailor your emails.

Let's say you're sending a note thanking people for their recent purchase, donation or participation. You can now store a detail (like the item they purchased, or the amount of their donation) and use those fields to make your thank-you even more personal. It's the difference between being able to thank Christine for her donation, or to thank her for the incredibly generous donation of $250.

Or let's say you're inviting people to inquire about a new service, but you'd like them to contact their local representative. Add a Local Rep field to your audience, then drop that field into your campaign and voila - each recipient will be directed to the right local rep.

Doesn't that sound interesting, Jeremy? Need to know more about getting your own customer email engine up and running? Drop us a line.

Launch News: NRFSP Launches Email Newsletter

The National Registry of Food Safety Professionals has begun serving its clients with monthly news updates to their inbox. Using email marketing provided by 3W Studios, NRFSP is extending its brand onto clients' desktops.

The monthly email includes company news, service updates and industry-focused articles. With detailed campaign reporting, NRFSP will be able to see who reads their email and which stories get the most interest.

The email design is also a sneak preview of a web redesign to be unveiled in the coming months. Watch this space.

Launch News: Spanning the Dunes

J. D. James, Inc., chose 3W Studios to create the brand and online presence for their Nature Bridges division. Specializing in boardwalk and pedestrian bridge construction in environmentally sensitive areas, Nature Bridges has done work throughout the Florida panhandle and beyond. The site features an extensive project gallery, and the new brand identity has been successfully applied to clothing and supporting material.

Browse the gallery yourself at www.naturebridges.com.

Launch News: Hello Website, Goodbye Bugs

Leon County residents will no doubt be familiar with the trademark jingle of Capelouto Termite & Pest Control. Now you can hear it online when watching their television commercials on their new website. The new site brings their online presence in line with their TV and print marketing, providing unity of message delivery. Say hello to Capelouto yourself at www.capelouto.com.

Other News: China's Rising Web Use

Web use in China is expected to overtake U.S. usage within three years, despite many conventions that represent major differences between the two societies. For instance, credit cards are very rare in China, so e-commerce is a slow starter. Also, very few Chinese can access the web at work, and the cost of home ownership remains high. Internet cafes are helping to fuel the growth.

Although the online population is currently limited to only 8%, in a country of 1.3 billion that translates to 100 million users. The U.S. has around 137 million citizens logged on.

Panlogic, a U.K. market analyst, has issued a detailed report entitled "Connecting with China" that promises to help business take advantage of the emerging market. Time to brush up on your Mandarin.

For more information, see the Panlogic report