@ Tech News - Cool New Gizmos

Storage A-Go-Go

Say Buh-bye to your pile of Zip discs and hello to Sony's snappy new Micro Vault. It looks like a travel toothbrush, but this USB 2.0 safe deposit box can swallow 256 megabytes of data. It's great for shuttling files between computers, swapping files with cubemates, or keeping a backup of your Great American Novel on your keyring. All of this for only a cool $199.99! To check it out visit www.sonystyle.com

--Business 2.0

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@ Tech News - U.S. Cyberspace Security Plan

New Cybersecurity Plan Unveiled by the Bush Administration

The Bush Administration signed off on a final version of the US' new strategy for shielding and securing the Internet and information systems this February 14, 2003.

This new Policy Statement is dubbed the National Strategy to Secure Cyberspace. It stipulates that the government work with private industry to craft an emergency response system to cyber-attacks. The objective is to reduce the nation's susceptibility to threats of this nature.

The new strategy document contains several modifications of the previous draft that was released in September of last year. The implementation of five specific policy initiatives are among the modifications made. In addition, responsibility for securing the country has been reallocated - for the majority - toward the Department of Homeland Security.

The five major points projected in the strategy document are:

• To create a cyberspace security response system                    
• To establish a threat and vulnerability reduction program                    
• To improve security training and awareness                    
• To secure the government's own systems                    
• To work internationally to solve security issues

Read the National Strategy to Secure Cyberspace online:

www.whitehouse.gov/pcipb/

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Refresh Without Rebuilding

Over time the structure of a website can become a trademark for an organization. Consumers develop a sense of familiarity with branding, composition, and the message that these elements convey.

While constancy can be a major vantage point in the world of business, so too can change. Showing potential customers that you are on the visual cutting edge can enliven your image and generate a sense of acumen about your company. A facelift - of sorts - can be accomplished while maintaining the solid branding and structure that already exists online.

Recently two of our clients at 3W underwent this aesthetic procedure without completely overhauling the mechanics of their sites. Hargray Wireless has launched a visual update of their well-established e-commerce website. The site is now better equipped to visually present changing rate plans as they become available.

Internationally speaking, British firm Godfrey Vaughan has chosen to give a visual refurbishment to their long-running London property website. The changes they've made are a good illustration of a site that stays fresh and relevant.

If you would like to see these up-to-date designs, click on the links below:

www.hargraywireless.com

www.godfreyvaughan.co.uk 

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CTA deploys CMS  

The 300,000 member California Teachers Association has deployed a new version of its large and content-rich website. The new site has only minor design revisions but underwent a major technical overhaul. www.cta.org now utilizes Microsoft's Content Management Server. The site's content is held within the CMS database and CTA staff will handle most site maintenance directly using an administrative web interface. The new system will improve archiving ability and reduce maintenance costs. With over 4000 pages, the transition was no small task, but now CTA can look forward to many years of hassle-free upkeep.

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$ Marketing News

Deciding Weather or Not to Buy?

Advertisers - throughout the history of marketing - have used all sorts of targeting parameters to sell products to consumers. Some of the classics include age, geographic location, income, etc. Recently though, a new fangled factor to figure into the marketing scheme is being brought to light by weather.com.

These experts of the elements are now offering their advertisers targeting according weather. That's right, and not just in relation to simple dynamics such as rain and snow. They've narrowed it down to a science involving humidity, windspeed, dewpoints, and how all of it relates to consumer impulse.

Weather.com announces their intentions to increase the selection of weather-triggered categories that you may choose to associate with your advertisement. Afterall, who can deny the effects of UV Index, ice and windchill on the consumer and the decision to buy.

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