| News July 2002 |
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Patron Saint of the Internet
On his 82nd birthday, Pope John Paul II announced during a special mass, that he would soon officially name a patron saint of the Internet. Declaring that the Internet is a "valuable tool to preach the gospel" John Paul takes a new stance from the church's previous view that the Internet spreads immoral information, and should be regulated. Last year he made mention that the Saint Isidore of Seville, a 7th century author credited for writing the first encyclopedia, would be named the "patron saint of Internet users and computer programmers."
-- Media magazine
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"Digital Divide" Nearing Close
A study conducted by the University of California, Los Angeles indicates that the socio-graphic gap between U.S. persons accessing the Internet and those who do not, when measured by level of education may be closing.
A study done by the government showed that those who have access to the Internet, is not separated by urban vs. rural users. The Pew Research Center has also found that the divide between Caucasian and African-American Internet users is narrowing.
These findings have led President Bush and others to call for a reduction in government spending on programs that bring computers to low-income Americans.
The Administration also contests that since September 11, the government has new priorities. Opposing sides argue that although more minority American's have access to computers and the Internet, many still need training to search for information on jobs, health or financial information.
Congress will make a decision later this fall, which will determine how $110 million in computer education funding will be used.
Three programs spawned from this funding include constructing computer labs for after-school programs, adult-education use and helping local groups install computer networks.
-- Washington Post
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Esecuritel Has More Hits Than Most
Esecuritel has extended their recent re-branding with a relaunch of their web presence. The new site is not only consistent with the company's new logo, it also adds a great deal of movement and interaction to the narrative. Their showcase service, HITS, gets its own online Flash™ demonstration. The site is a perfect conclusion to a branding effort that launched in April.
Visit the site at http://www.esecuritel.com
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Florida Public Notices launches redesign with expanded functionality
FloridaPublicNotices.com allows newspapers from around the state of
Florida to upload their public notices using one of three convenient
upload methods. Users can have access to these public notices by
signing up for free membership through the site. This membership
allows users to search for public notices using a variety of search
criteria. "Favorites" can be established which expedites the search
process and even allows users to have public notices sent to their
email accounts each morning. Visit the site and sign up for your
free membership today: http://www.floridapublicnotices.com
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Hargray Wireless Launches New Store & Rewards Club Online
Hargray Wireless has been selling their calling plans and wireless phones online for several years. After a major reworking of the site architecture and some enhanced programming on the back end of the site, a completely new store is online. Customers can choose from any of the wireless plans or phones, as well as buy prepaid or long distance time for their existing accounts. Visitors to the site can also enroll in the "Hargray Rewards Club" for the chance to gain promotional gifts and the latest service news. The 'club' uses the Etrac system from 3W Studios, allowing Hargray to establish some valuable "one-to-one relationships" with their customers.
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Sea Mail
If you frequent the high seas, you no longer have to be up the communication creek without a paddle.
Business executives traveling on the water are staying connected by tapping into the recent realm of high-frequency e-mail.
Offered by open-water service providers such as Cruise E-Mail(cruiseemail.com), Globe Wireless (globewireless.com), MarineNet (marinenext.net) or SailMail (sailmail.com) connection can be made.
To access the provider you will need a laptop, a ham radio, and a special radio modem known as a TNC (terminal node controller.) Service prices range from $275 for 120 hours a year, to $200 for 60 hours a year.
-- Florida Trend
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Antidote to AADD
Combining Message Media and Supportive Media
Consumers today are bombarded with countless advertisements. Sources say people are subjected to between 3,000 and 14,000 ad messages per day. With this level of sensory overload, consumers have more information than they need or want and may develop AADD or "advertising attention deficit disorder."
But have no fear advertisers, the antidote to this disorder lies not in the elimination of the media, but in the grouping. All media can be categorized into two groups: Message Media and Supportive Media.
Message Media are those types of media that are used to announce or introduce the brand to the target audience. They are primarily TV, radio, and print.
Supportive Media are any forms of media that open the door to heightened communication between the company and the consumer, specifically point-of-purchase, direct response, and out-of-home. The relationship between the two groups is imperative. While one group forms the brand image, the other fosters the relationship with the consumer.
FACT: The primary vehicle within message media is TV
FACT: The primary vehicle within supportive media is the Internet
What this means is that to create a successful campaign amidst the myriad competition, advertisers must not eliminate the Internet. It is cost effective and is virtually the best place to reach people at work. The Internet is engaging, and allows the consumer to research the product infinitely. No other medium has the capability to acquire information from the consumer like the Internet.
-- MediaPost
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Worth Noting
3WStudios was presented with a Merit Award from the 19th Annual Healthcare Advertising Awards for their re-design of the Florida KidCare website. For a look at the award winning design visit www.floridakidcare.org
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