King Arthur's Tools
Supercharged Commerce
King Arthur's Tools is literally at the cutting edge, of wood carving that is. The cutting, sanding and polishing tools have an international customer base and even fin application in fields like hoof trimming and taxidermy. 3W Studios was called upon to ramp up the online store and give the company a sales front that matched their brand quality.
Key Facts
- Shopping Cart Deployment
- Increased Features
- Customer Usability Focus
By deploying an open-source commerce solution, 3W Studios was able to keep development costs down while at the same time providing a feature-rich store environment. Although the old store did brisk business, it lacked some of the sales tools that are now so common on the web.
The new store enables customer reviews, related product lists, demonstration videos and extended how-to documentation. For the committed enthusiast there are also wishlist and registry features. The catalog has a web-based management tool that allows for easy product management. Organization is simple and the store is also searchable.
As a final touch, we integrated UPS and USPS shipping, with real-time quotes. Then Pay Pal and credit card payment options were integrated, providing a full-featured modern store that shoppers can trust.




