3W Studios

100DollarHousePlans
Any Plan. Any Size. Any Style.

100DollarHousePlans.com came to 3W Studios with an idea. We were able to make it real. With hundreds of house plans ready to sell, the company had a market-changing price point and a name.

3W Studios began with a logo that communicated the key difference about the company, their price point. The long name is offset by the straight-to-the-point icon that also invokes the product itself.

The core of the solution was the custom commerce implementation. A searchable database categorizes the plans, with photo galleries available for some of the most popular plans. Once the customer has made the purchase, the plans are available for a 72-hour period from a secure link in the email receipt.

To keep overhead low, the site has a catalog management tool to let the client maintain the product database. This includes nominating the featured plan, and statistical reporting of the most popular plans.

Once the site launched, 3W Studios managed a series of pay-per-click campaigns to drive site traffic and ultimately increase sales.

“Starting a new business is scary. There are so many things to consider: a logo that identifies your company vision, a website design that appeals and sways consumers away from the competition, creating a budget that you can live with and surrounding yourself with capable, creative and smart professionals who can help you realize your dream. In our case, a great idea and a vision for the future became a reality thanks to the monumental efforts of our new friends at 3W Studios. We appreciated the professionalism, courtesy and, seemingly, effortless business process and treatment of our project.”

Terri Harrison
Vice President of Operations, 100DollarHousePlans.com