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Viewership up 2,889%!
August was a month of statistics, most of which came to me online. For starters, there was the theory that more than 50% of people would get their Olympic coverage online this year. NBC increased video streaming 2,889% from 2004 (Did you install the Silverlight plugin?). And don't forget the medals table and world records (although I did enjoy this take on the medal tables). Eclipsing Bejing, at least for Floridians, was Tropical Storm Fay and the record rainfalls it brought. But here are some numbers you can really get your teeth into: the new ONQI scores for food, coming to a supermarket near you next month.
Jeremy Spinks, Studio Director
Kidd PR Scoops FPRA Awards
Kidd Group Public Relations hauled in 5 awards this month at the FPRA Annual Image Awards. Recognized as the highest honor in the field, the Image Awards highlight those firms setting the industry standard for public relations in Florida.
As stated by an FPRA past president, these awards "validate that you are on the right track with your understanding of the quality ... and the quantitative results of a project. "
The awards were as follows: |
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Director Tom Derzypolski and Allison Fogt receive the Golden Image Award at the ceremony in Kissimmee. |
Golden Image Award: PR Apprentice Poster
Award of Distinction: Southern Lights Web site
Award of Distinction: "Click It or Ticket" News Release
Award of Distinction: Darby Bank Media "Teasers"
Award of Distinction: Santa Rosa County Transit Feasibility Study E-blasts
Launch News
IDT launches Global Redlake Portal
IDT has launched a series of international pages to support its global Redlake brand. Each site features native language copy and contact information for the regional distributor. The site includes video clips created by Lab201. The network has launched with 15 languages/regions, with several more scheduled to come online soon as the network grows.
Find your nearest dealer at www.redlake.com |
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Nature Bridges Revamps Website
The leading top-down bridge building, Nature Bridges, has launched the third iteration of their website. Not a complete redesign, the overhaul is nevertheless substantial. The most obvious changes are visual, but numerous organizational changes have also been made based on improving usability. Content was also revised based on analysis of user habits and traffic patterns, ensuring a stronger base for search engine optimization.
Enjoy the view from www.naturebridges.com |
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Get Your Kids Into The Kitchen
Kids In The Kitchen is a new website by prolific writer Carol Spurling. The syndicated column of the same name appears in newspapers across the country. Already well-known for her gastronomic adventures in France, Carol has turned her attention to food and children. Avid readers can now access an archive of columns, plus visit the forum, find new recipes and resources to help cook for and with children. From comfort food to nutrition, fun-to-make food to delightful desserts, Kids in The Kitchen covers it all.
Put on your aprons and head to www.kids-in-the-kitchen.net |
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