Although Florida law makers didn't manage to address the Florida KidCare program before session ended this year, there is success to report in 2007. February 15 marked the one year anniversary of the launch of the Healthy Kids online application, and the data from the first year makes good reading.

In the first full month of availability the online application accounted for 47% of all applications. By December that had grown to 61%, supplanting the printed application as the main method of applying. Surprisingly, however, this was true across all demographics. The study found that although the typical online applicant was male, white and educated, all groups chose the bilingual online form in favor of the old printed/postal method. Users also reported across the board that the form was easy to use and to understand. The big benefit to the program is built-in error checking has cut down on processing errors.

Click It Or Ticket Campaign Kicks Off
The Florida Department of Transportation leads the annual law enforcement initiative to increase seat belt usage. Each year the focus for enforcement is the dangerous Memorial Day weekend. In the lead up to the weekend, Kidd Group Public Relations is coordinating a series of press and media events to bring awareness to the campaign. Last year's campaign saw compliance reach an all-time high. To support the statewide campaign, 3W Studios provided the web presence, which acts as a central point for information and event details.

Learn how to stay safe at http://www.clickitfla.com.

A Refreshing Change for Darby Bank
Darby Bank serves customers in Savannah and Vidalia, Georgia. The bank has a long tradition and a solid market share, but has targeted expansion or services and service area. This new growth called for some refreshing changes of brand and message; enter Kidd Group and 3W Studios. Using the bank's own core values as inspiration, the new brand mark embodies tradition and growth. The new website is part of a comprehensive marketing and public relations effort that starts with the opening of a new branch and continues throughout the year.

Open a new account at http://www.darbybank.com.

Fancy Pants Store Opens
Fancy Pants is a chic boutique located in mid-town Tallahassee. After hearing many loyal customers ask if they can shop online, to save themselves a trip from out of town, Fancy Pants took the plunge into online commerce. You can now browse a selection of their designer inventory and make a secure online purchase from the comfort of your home.

Update your wardrobe at http://www.ilovefancypants.com.